Welcome to Asia Pacific. A veritable melting pot of cultures and traditions, this region can be tricky for Western B2B companies to navigate. Language barriers aside, there are many different laws and even social mores you have to carefully thread through. What works in one country or region may not apply to another. Take Singapore […]
For companies seeking growth, entering Southeast Asia is a tempting strategy. Done right, brands can go big. But compared to Europe or the US, successful scaling in this region is never a simple copy-paste task – being open to new approaches while understanding what you don’t know is critical. Tapping the Southeast Asian Market Imagine […]
The need of the hour is a biometrics-enabled authentication service that is device and platform agnostic, and applicable across the ecosystem.
The first part of this two-part blog explored the first five points of interest and action to consider, that can make a substantial difference when expanding a business in Asia. This second part details the final five.
Expanding a business into Asia is an endeavour full of predictable surprises and unpredictable ease. It throws up challenges where you least expect them, and offers up remarkable parallels with growing a business in other parts of the world.
The concern today around increased automation leading to job losses — or society in general transforming for the worse — is not new. It’s a debate that goes back at least five centuries, from the time the Gutenberg printing press was invented.
For AccelerAsia these are exciting times, as we embark on a new adventure to put our expertise to use in building a med-tech vertical in the region to help stakeholders in the healthcare industry better negotiate 21st century challenges.
Because of so much opacity in the delicate balance between supply and demand, inventory management in the automotive aftermarket industry can resemble a sophisticated gambling game, with the odds stacked against the distributor in a play of dozens of variables.
it is important to be an audience-first publisher as content will always be the foundation of the media business. It’s about giving a better user experience – if your audience is already giving you access to their consumption habits, you owe it to them to cater to their preferences.
I left Melbourne to take up an internship for AccelerAsia in Singapore with two goals in mind: acquiring exposure and experience. So far, reality has far exceeded expectations – in a unique company and office environment, I have gained years of experience in six months.
AccelerAsia is uniquely placed to get a bird’s eye view of the creative and advertising industry because of the clients we represent in the ad tech and the digital marketing world. And from our vantage point, it is apparent that the industry is in the midst of a structural shift.