Services
Market Assessment
Lead tomorrow’s markets using the right data and insights
Entering a new market comes with massive growth opportunities and plenty of unknowns. At this pivotal stage of your business, we want to help you reduce the risks and fast-track your path to success in Asia Pacific.
Whether you are a B2B technology company looking to scale or planning a new regional expansion, finding the perfect product-market fit requires an in-depth knowledge of individual markets. However, often, our clients face a similar uphill task in addressing these challenges:
- Getting market feedback from prospective customers
- Building local Ideal Customer Profiles and understanding local buyer personas
- Gathering crucial competitive insights in the region
- Kickstarting sales activities in the region and building an initial pipeline
Our Approach
Our Approach
Listen and Learn
To start, we will get to know your team, product, industry verticals, sales and marketing processes and goals. Our Enterprise Sales specialists will dive deeper into your requirements and business objectives and recommend which markets to focus on and which companies to target during your Market Assessment.
In-market Feedback
We will put you in front of industry experts and potential customers so you can gather real-time feedback from your target audience and gauge the market appetite for your offering.
Learning about cultural norms and experiencing how people live in different countries provides critical insight to assess product-market fit, including pricing, market saturation and competitive analysis — beyond traditional desktop research.
We start a sales pipeline and provide clear direction on where to focus for any low-hanging fruit.
Report
A comprehensive report of all the learnings accumulated over the 1-2 months of Market Assessment, meeting summaries, market feedback, competitive landscape and a detailed action plan for the next phase of your journey with AccelerAsia.
You might also be interested in
Enterprise Sales
Activate and propel your market entry strategy towards success
Sales Development
Designing the optimum pipeline for maximum growth